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At iO Associates we encourage our job candidates to utilise the benefits that LinkedIn has to offer. However, with over one billion users in 2024, the platform can often seem elusive and difficult to use effectively.

LinkedIn is a powerful search engine that has the ultimate power to drive targeted, high-volume traffic to your profile. Not only this, but that high traffic can quickly turn into precious professional relationships and engagement with potential job interviews.

It’s time to take the next step in unlocking its power and increase your job-hunting skills. Here, we will lead you through some top tips to assist you with using LinkedIn to its maximum potential and guide you towards unlocking its valuable assets.

Read on for part 2 of our essential and unmissable tips to improving your SEO skills!

Summary and headline sections for attention

Ensure you use up all your words in each section. The LinkedIn About section for example gives you up to 2000 characters. To hit as many of your keywords as possible you should be aiming to use all 2000 of these characters and include as much helpful and incentivising information as possible.

Use this space to gain trust from consultants by opening about yourself, sharing specifically what you offer, and your past successes.

Still need proof? Check out some of the highest-ranking LinkedIn users and see how they’ve utilised this space, more often than not you’ll see them taking initiative and maxing out on this section and reaping its rewards.

​Below are some examples of how to do this effectively:

About

 My biggest strength is being able to quickly and easily see skills, gifts and talents that people don’t even realise they have. My greatest satisfaction comes from helping individuals discover and develop these skills and seeing them set sail with enthusiasm and confidence toward a future filled with joy, satisfaction, and success beyond their wildest dreams.

Through my coaching, writing, presentations, and workshops, I help people explore their past as they create their future. Whether I am writing my weekly column in the Chanhassen (MNI Villager, speaking to audiences about turning tragedies into triumphs, or guiding individuals through their own journey of discovery, my goal is always the same: to help you find your buried treasure so you can make the rest of your life the best of your life.

Specialties: Working with women going through a change (not THE change, necessarily, but job change or retirement, empty nest syndrome, divorce, or widowhood, or searching for purpose and meaning in their lives).

Also, artistic types who are creative and usually brilliant, but not appreciated or valued by the world in general.

About

I love to dig into customer problems and solve them with modern technology. I create, scale and optimize business portfolios that matter. To accomplish this, I focus on delivering key outcomes, building amazing teams and quickly adapting to new learnings.

I have enjoyed many executive positions throughout my career in product management, product marketing, technical sales, engineering, and strategy. My personal and professional experiences have taught me the following about myself:

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I can successfully scale up software businesses from £5M to £1B in revenue.

I put the customer at the centre of all that I do.

I excel at the execution of big ideas with given constraints

My gut instinct is good, but I seek data for my decisions

I can align, lead and grow world-class product teams from 10 to 100 people.

I love to win, but helping the team win gives me greater joy

I speak tech and exec

I tell great narratives that motivate

The buck always stops with me

I educate, refine, and drive myself to be a better person

I am constantly learning because I never settle

I stay calm when faced with adversity

I focus on making high-quality decisions

I enjoy meeting new people and hearing new perspectives. Reach out if you want to talk to me about emerging tech, creating software products or baseball.

Professional Skills

Product Management | User Experience (UX Design | Product Analytics | Team Development | Market and Pricing Analysis I Strategic Planning | Product Development | Product Roadmap | Portfolio Strategy | Business Development I SaaS | Agile Development | Marketplace Platforms

Domain Knowledge

Proptech | Commercial Real Estate I IT and Data Security I IT Management Software | Enterprise Software | Small Business Software | MarTech I AdTech

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Trial and error

As goes with most things in life, trial and error will be key with finding your most successful LinkedIn arrangement. Stay vigilant with tweaking and developing your profile. Keep an eye on your stats and go back every couple of weeks to edit your keywords and information. The more you engage with all aspects of the platform the more likely you are to have increased success and interest. Don’t give up, great interviews and opportunities are just around the corner!

Fancy reading more? Have a look at our latest blogs here!

If you would like to find out more about iO Associates, or if you would like to discuss your hiring needs, then please do get in touch today: Contact.