iO Associates & FibreCoat: A Collaboration for Talent Growth
Posted on February 2025 By iO Associates

At iO Associates, we’re driven by a mission to deliver hiring solutions that allow ambitious organisations to excel.
One of our noteworthy collaborations is with FibreCoat, an innovative startup breaking new ground in material technology.
The Challenge:
Building a recruitment strategy from scratch can be challenging for any organisation, but for first-time founders like those at FibreCoat, it presented an even more unique set of obstacles. As Robert Brull, Chief Executive Officer at FibreCoat, shares, the team initially lacked the experience, insights, and internal infrastructure to confidently navigate the recruitment process. You can watch the full case study below:
Moreover, as a growing company with limited hiring needs early on, the cost of building an in-house recruitment team was difficult to justify. FibreCoat needed a partner that could bring immediate expertise and guide them as they refined their approach to identifying and hiring the right talent.
The Solution:
FibreCoat’s partnership with iO Associates began with a cautious approach, trial placements and reference checks. However, these initial engagements exceeded expectations and paved the way for a strategic and lasting relationship.
By acting as an extension of FibreCoat’s team, iO Associates brought not only technical efficiency but also industry knowledge and insights. We didn’t just provide exceptional candidates, we helped Robert and his team develop a clearer understanding of their own recruitment goals, refine their interview processes, and effectively highlight FibreCoat’s employer benefits to prospective talent.
As FibreCoat scaled, this streamlined cooperation continued to evolve in alignment with their growing needs. Today, FibreCoat coordinates its recruitment efforts with a single internal resource, leaning on iO’s extensive network and expertise to deliver results efficiently.
The Result:
The partnership between FibreCoat and iO Associates has produced measurable impacts, particularly in reducing recruitment costs, saving time, and driving better hiring outcomes. FibreCoat has successfully built a strong team without the need for a costly, full-scale internal recruitment setup.
Why Choose iO Associates?
At iO Associates, we view recruitment as a partnership centred around your unique business needs. By leveraging our industry expertise, connections, and tailored approach, we empower organisations to make strategic hiring decisions that directly contribute to their success.
Our collaboration with FibreCoat demonstrates our commitment to being more than just a recruitment agency; we strive to be a trusted extension of your team.
If you’re looking for a partner that understands your challenges and delivers solutions designed for impactful growth, let’s connect. Contact iO Associates today.
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