Insights Analyst

Role Details:

Job Title: Insight Analyst

Location: Hybrid role - 3 days a week

Summary of the role:

The Insight Analyst, under the guidance of the Insight Manager, assumes a pivotal role in dissecting and presenting data to furnish clients with actionable insights in a compelling and accessible manner. Cultivating robust client relationships through consistent interaction, encompassing commercial presentations and performance evaluations, stands as a cornerstone for fostering further business expansion. With a strong emphasis on data manipulation, interpretation, visualization, and insight generation, this position serves as the nucleus of data-centric operations. Crucially, the analyst spearheads the identification of commercial prospects and actively engages in steering and innovating client strategies.

Main purpose of role:

• Cultivating client relationships through consistent interaction, including commercial presentations and performance reviews.
• Playing a pivotal role in visualizing data to ensure clients receive analyses and measurements in an accessible and visually appealing format.

Key Tasks and Responsibilities:

Reporting, Insight & Evaluation:

• Developing and maintaining relationships with our diverse clientele through regular and frequent communication, including involvement in commercial presentations, performance evaluations, and analyses.
• Establishing connections with both the Account team and the Insight team.
• Upholding exceptional analysis standards to ensure the delivery of a profitable service that yields significant return on investment for the client.
• Proactively identifying and seizing growth opportunities within a highly competitive market.
• Assisting in steering and evaluating field team performance, prioritizing efficiency and effectiveness.
• Taking charge in recognizing commercial prospects to influence and innovate client strategy.

Operational analysis:

• Predicting the potential outcomes of field team operations, emphasizing the "Size of Prize."
• Evaluating the tangible effects of field operations, measuring Return on Investment (ROI).

Impact Analysis:

• Offering analysis and visual insights into the success of new product launches.
• Creating and monitoring promotional effectiveness, profitable promotions, and adherence to regulations.
• Conducting analyses on pricing impacts.
• Assessing and analysing the influence of Point of Sale (POS) locations.
• Providing analyses on distribution compliance and opportunities.
• Delivering impactful analyses on Planogram compliance.
• Assisting in analysing intervention impacts and identifying lost sales opportunities.
• Leading the analysis of operational efficiencies within the supply chain.

Presenting & Reporting:

• Tasked with producing and presenting analysis findings to crucial contacts within the Client's group.
• Building and providing regular data reports to the Client, guaranteeing they offer valuable insights and visual appeal.
• Assuming ownership to ensure accurate and timely delivery of all system-generated reports according to agreed schedules.

Field Optimisation:

• Maintaining an agile call file system driven by EPOS data analytics and other third-party data sources.
• Utilizing territory optimization and journey planning software consistently for optimal performance.

Skills:

Essential:

• Advanced Excel
• Intermediate/ Advanced PowerPoint
• Good communication and interpersonal skills, including rapport building and influencing
• Target driven with good time and task management skills
• Self-motivated, confident, and determined
• Administration and organisational skills

Desirable:

• Power BI
• Retail and/ or FMCG experience